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Una Brands raises $40M fund to consolidate small e-commerce brands in APAC

Una Brands, a Singapore-based startup, is entering the e-commerce roll-up space after completing its $40 million seed round on May 5th. This is notable for being one of Southeast Asia’s largest seed funding rounds and one of the first few startups to focus on e-commerce aggregation. The funding round consists of both equity and debt financing. Una Brands, on the other hand, did not disclose the amount of equity and debt in the $40 million fundraise.Una asiapacific 40mshutechcrunch.

Una Brands stated in a statement that the capital will be used to acquire and scale e-commerce brands in the Asia-Pacific region. The company intends to acquire businesses that sell their products on popular e-commerce platforms such as Amazon, Shopee, and Lazada. This is consistent with the company’s stated mission of “building the next generation of consumer goods conglomerate by acquiring, streamlining, and scaling profitable brands.” The firm is looking for brands with annual revenues ranging from $300,000 to $20 million. There are no specific business categories that are being targeted. Una Brands, on the other hand, sees strong SKUs and low seasonality as appealing characteristics. Each brand will cost between $600,000 and $3 million to acquire, according to the company.UNA brands 40mshutechcrunch. Coadmin sentenced to years

A portion of the fund will also be used to aggressively hire additional personnel who will be in charge of evaluating the e-commerce brands that will be acquired. Una Brands has offices in Singapore, Australia, and Malaysia. The company intends to expand into other parts of Southeast Asia, as well as Japan, Taiwan, and South Korea. 500 Startups, 468 Capital, Kingsway Capital, Global Founders Capital, and Presight Capital are among the investors in the round. Maximilian Bittner, the current CEO of Vestiaire Collective and the former CEO of Lazada, has also invested in the company.Brands asiapacific 40mshutechcrunch.

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Khailee Ng, Managing Partner at 500 Startups, expressed confidence in Una Brands’ ability to achieve its objectives and give rise to more viable e-commerce players in Asia-Pacific. “They are experienced, mature Co-Founders with a track record of achieving speed, scale, and success,” Ng explained. “APAC has a large and growing e-commerce market, and there is a huge opportunity for consolidation and optimization,” he added. Kiren Tanna, the former CEO of Rocket Internet and the founder of FoodPanda and ZEN Rooms, founded Una Brands in 2020. Tanna believes that the Asia-Pacific region’s e-commerce brands have enormous regional growth potential, owing to the fact that there are over 10 million of them doing business on various regional online commerce platforms.Asia Pacific 40mshutechcrunch.

Una Brands sees this funding as a great way to move forward and then create a legacy that is indeed hard to beat or make an impact with. This does tell the growth they are having how they are leading things forward for making an impact. This does tell the growth they are having and how they are making sure that overall growth should be there in the very best manner. Hence, they do get funding from time to time. It just tells the right approach of the brand.

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