Video ads are a growing industry and advertisers have been experimenting with them for years. In the last few years, video ads have become more popular as they allow marketers to reach consumers directly on their phones or computers. Marketers can use these videos to advertise products or services, promote new content from websites, or even create an online course.
But what makes a successful video ad? There’s no “one size fits all” formula for making a good video ad, but people have tested and tried just about every trick in the book- from music choice to animation style- so feel confident that they have your best interests at heart!
In this article, we’ll go over some of these tricks as well as the different types of videos you might want to use with your ads.
If you’re ready to create your own video ad, let’s get started!
Video Ad Breakdown
There are a few different types of ads that marketers use for their videos. They can fit into four primary categories: demographics, interest-based, behavioral, and “off the shelf.”
The first type is demographic targeting. With this method, advertisers find out as much as they can about an audience based on age, gender, income level, marital status, etc. This type of advertising allows them to create a video targeted specifically at their desired audience.
The next option is interest-based targeting. This technique requires advertisers to first research what sort of interests a person might have before creating a video for them. For example, someone who regularly watches cooking videos on YouTube will probably be interested in an ad for a new cooking gadget or cooking class.
This type of targeting allows advertisers to target people based on their previous consumption habits. They look at the types of sites someone visits, what they’ve searched for previously, and anything else that might give them insight into their interests.
Off the Shelf Videos
These are videos that you simply buy from another company. This gives you complete control over your ad without having to create one yourself. The downside is that there aren’t as many options (for example, if the company goes out of business then you’ll lose access to all their videos).
When it comes to choosing your video style, the best thing you can do is ask yourself what sort of message you want your viewers to get. The answer to this question will help determine how long your video should be (i.e., a one-minute ad or a 10-second blurb). Here are some different types of videos that work well in ads:
Short 1-3 Minute Videos
The first type of video is perfect if you’re selling something quickly and simply. For example, maybe you’re selling swimsuits or low-cost nutritional supplements. You might even be able to fit an entire commercial into these three minutes!
If you have more time on your hands, longer videos might work better for marketing your product or service. These tend to run between three and five minutes, but some can even go over 10 minutes.
A downside of longer videos is that people might forget about the ad. If the video is too long, they might forget it or not watch it at all.
Vlogs and Explainer Videos
Finally, there are vlogs (video blogs) and explainer videos. These are often more informal than other styles, which makes them perfect for lifestyle brands or services. A downside is that they don’t always let you get across as much information as some of the other types of videos do, but marketers have found success with these formats in the past.
However, before you do anything else, you need to find a good source of voiceover talent. A high-quality and professional voice-over can make or break your ad (so don’t try to record it yourself!).
You might want to hire more than one voiceover artist, too. Make sure they have different styles of speaking- for example, you might choose one who speaks with a professional tone and another with a husky voice for your advertisement, or a more casual style. This way your ad can appeal to a wider audience.
If you have a longer video you want to promote, then it can be helpful to release an associated trailer that only lasts a few seconds or minutes. Viewers might not have time for a long ad, but they may just watch the preview if they’re interested!
These are perfect for businesses with stock footage of their products or services. They allow marketers to make ads cheaply while still providing some sort of entertainment value. If you don’t have any licensed videos- or simply want something unique- consider creating your own animations instead!
Animated ads can be a great way to capture your viewer’s attention and hold it for the entire ad. Animations are cheap to make and can be very entertaining, so they’re a great option for any marketer looking to create an ad.
Finally, consider hiring sound effects or music people as well. Music can either make or break the soundtrack of your video ad, so it’s important to choose carefully. There are many different tracks available from stock music websites online- these are great if you’re looking for something cheap and easy!
If you decide to create your own track, however, make sure you make it long enough to fit the length of your video without needing to loop. Also, keep in mind that licensing music for ads can be expensive- unless you’re using royalty-free soundtracks.
That’s it! Creating an effective video ad isn’t always easy, but there are some general guidelines that marketers have followed for years. Simply keep the above tips in mind and you’ll be well on your way toward a successful video ad campaign!
If you want to create an effective video ad, there are a few things you need to keep in mind. You should make sure that your voiceover talent is high-quality and professional (so don’t try recording it yourself!). It’s also important to consider different styles of speaking for the voiceovers. This way when watching the advertisement, people will be able to relate more easily with the product/service being sold because they’ll identify with one or both voices on screen.