How to Use Instagram for Travel Marketing

Holidays were generally getaways for people to relax and unwind. However, holidays these days are much more beyond that. People want to create memories during their holidays. Therefore, they choose locations where they can click great pictures.

Instagram has become a go-to platform for people who belong to the group of 18 to 34-year-olds. This is the age group that tends to travel a lot. Therefore, there is an excellent correlation between Instagram and traveling. Instagram can find great use in travel marketing.

Travel companies should note this fact and get on Instagram to offer prospective clients some of the best packages. It is important to keep certain things in mind when using Instagram for travel marketing.

Let’s discuss this in a bit more detail. 

Using Instagram For Travel Marketing

The best thing about Instagram is that it gives you hundreds of options to create content and then promote the cause. You might want to sell a vacation package or a hotel in the travel industry. You want to devise ways to drive people to a particular city.

There are different ways in which you can do so. Listed below are some of how you can use Instagram for travel marketing.

Collaborate With Influencers

Influencer marketing is a tried and tested technique, and it works the best on Instagram. They have a huge follower base, so by collaborating with an influencer, you can engage with millions of people who follow the influencer.

Influencers are professional content creators, and they can create content for you that has the potential to get viral. The best part is, all you need to do is allocate a budget for them and instruct them on the direction you want for your content. They will take care of everything else. 

You can use influencers to promote an experiential travel getaway to a city or ask them to promote any adventurous activities your travel company offers or manages. If you have a business of hotels, you can ask them to record a recommendation video where they can take the people through the property.

You can then collect all the clips about their experience and put them together using a video maker and use it to promote your business.

You can also collaborate with influencers if you want to promote an offer or organize a giveaway contest in partnership with an influencer. These strategies will create a lot of buzz among the influencer’s followers. 

Share Varied Content 

Travel companies on Instagram should be extremely careful and particular about visual content.

Instagram supports different content forms like static posts, videos, reels, etc. Therefore, you should try to experiment with your content and give diverse content to your audience

However, there is one thing that you must keep in mind. Whenever you post something, it should be in high resolution and attractive so that it convinces your viewers to pack their bags and reach their destination. Also, avoid posting the same thing too often.

For instance, if you have a beach resort, stop posting pictures of the beach now and then. Instead, you can post pictures of the food you offer or the rooms in the resort. 

The content you post should show your viewers how you are different from other travel companies out there.

Use Instagram Stories

Instagram posts can be your staple content, but you can get more authentic with Instagram stories. You can capture views or events that happen at the moment and post them on Instagram stories. 

For instance, if there is a beautiful sunset on a particular day, you can click a picture and post it as your story. The best part about Instagram stories is that your post content disappears in the next 24 hours. Therefore, you can post any topical content and engage with your audience without worrying about your feed layout or the long-term relevance of the content.

Also, people love stories. Several followers watch stories and don’t even scroll down to the feed. Therefore, you need to leverage this opportunity and make the best out of the feature.

Draft A Social Media Calendar

While spontaneity might occur to you once in a while, you will feel you don’t have any content to post most days.

This is why you need to create a social media calendar. You can go with an Instagram calendar if you are not active on other social media channels.

 As a travel company, you might have to focus on certain themes like holidays or seasons, and you will not find content related to the theme if you decide on posting on the same day.

This is where planning comes into the picture.

You can create a social media calendar for a month where you can decide on an overall theme. Once you have decided on the theme, you can decide on different content buckets and the content type you want to post. You can then chalk out a calendar and plan the content accordingly.

There are several platforms available online where you can create a social media calendar for your brand’s Instagram page. However, if you find them to be complicated or difficult, you can also use an excel sheet to create a simple calendar.

Live Videos

People have a lot of queries that they want to be answered before they plan the trip and make the necessary bookings. It would help if you came up with some ways where you can interact with your audience one on one. 

Instagram live videos are the best way to get in touch with your audience. You can interact with them in real-time. They can keep posting their questions on chat while one of your representatives present on the live video can keep addressing those queries on video. 

You can also use live videos to make new announcements or simply chat with your followers.


Travel companies that have a presence on Instagram are doing a lot better than those that don’t. Your content should not just be aesthetically pleasing but also inspire your viewers. Therefore, follow the tips shared above and create a strategy to use Instagram for travel marketing today!

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