Whether you’re a Fortune 500 company or an innovative entrepreneur with a groovy side hustle, product packaging is one of your most critical business considerations. Stickers are an effective and flexible way to label your products, and holographic stickers are a creative way to make your product stand out from the rest.
Effective Product Packaging
Some essential elements of effective product packaging are that it:
- Calls attention to the product.
- Establishes the brand.
- Stirs emotion.
- Highlights benefits.
Stickers are a low-cost way to incorporate all of these elements. The added benefit is that you can easily change your design as your business and marketing needs develop. Stickers are also easier to store than printed cartons or boxes.
Standard packaging with boxes or bags doesn’t have the vibrancy of full-color and holographic stickers. People are naturally attracted to shiny things. Customers will walk right past a booth of red and white boxes, but when you place your brightly-colored holographic logo on brown paper packages, they’ll come around like moths to a flame.
The flexibility of stickers as a form of product packaging allows you to keep your brand design interesting with the ability to make small changes that create a big difference.
You can easily change color themes to match the change of seasons, holidays, or location of product sales. Flex your creative muscles and create stickers appealing to different age groups. Stickers are as versatile as your creativity and marketing plan.