When starting a new business or adding to your existing one, it’s essential to use clear and effective signage. A well-designed sign can help you stand out from the competition, attract new customers, and make people want to visit or give you their business. While custom signs are often expensive to produce, there are some things that you can do right at the start of the process that will help save money in the long run.
Think about where the sign will go.
- If you’re looking for a sign visible from the road, make sure it’s high enough on the building to be seen by drivers.
- If you’re looking for a sign that’s visible from the front door or parking lot, keep in mind that people coming in and out of your business need to be able to see it.
- If you’re looking for a sign visible from all sides of your building (and not just one), ensure it is high enough so anyone walking by can see it, particularly if they are driving by at night when visibility is limited.
Think about how you’ll be using it.
When picking out a sign, you’ll want to consider how you’ll use it. If your goal is to attract customers, your sign should be eye-catching and noticeable. This means that color is important. If possible, you’ll probably want to stick with bright colors or use multiple ones. You may also consider adding graphics or illustrations of your business’s products or services.
Also, think about how readable the sign will be when installed outdoors. Signs made of metal can stand weather well and stay legible for years, but they also have one major disadvantage: they’re hard to see from far away.
Leave ample time for editing your sign.
As you progress toward the final stages of selecting a sign, remember that it’s often wise to leave ample time for editing. You may not have time to make changes if you get too stressed about the process. Always remember that even if your sign looks great in pictures, it could look better when installed at its final destination.
Check regulations on signage in your location.
You should check with your local city hall when you’re thinking about getting a sign. Your city probably has regulations on signage, and they’ll tell you what they are.
Make sure the signboard you want to get meets these regulations:
- Local zoning requirements
- Building codes (fire safety, etc.)
- Traffic laws (hazardous materials)
- Business regulations (noise pollution), Public health and safety codes
Plan ahead of time
When you’re planning a sign installation, it’s important to take the time to think about what you want. This will help you avoid mistakes and delays, as well as additional costs and confusion. By planning, you can keep your stress levels down.
- Decide whether or not it’s worth paying extra for rush delivery services if necessary (this depends on how far away from the home base this location is). If so, make sure there are no hidden fees involved in using said service before agreeing upon anything else with contractors who offer these options.
Whether you’re getting custom signs for your business or just want to personalize your front yard, these tips will help you decide on the right size and shape of the sign. And don’t forget to leverage the expertise of the design team.