Whether you’re a blogger or a digital marketing expert; you’ll always be on the lookout for fresh traffic sources and new traffic methods. Since search engines and social media networks are continuously changing their algorithms, it’s only natural that you stay up to date on the latest trends.
Growing your website’s traffic has a lot of advantages for your real estate business. A website with high traffic can help you generate leads, sell properties more quickly, and position yourself as a top professional in the real estate industry.
As an SEO expert, I can tell you for sure that there are many real estate website tips for increasing traffic that’s either obsolete or not good for your SEO goals. This article also serves as a guide to fix common SEO mistakes on your real estate website.
Constantly Create Relevant Content
In the digital marketing world, content is king. The cornerstone of your social media and email marketing efforts is lacking if you don’t have valuable content (both of which can drive traffic to your website).
Consider adding a blog to your website today if it don’t already have one. Using the influence of search engines and social media, blogging is an excellent method to reach your target audience and build your brand. Creating relevant content is one of the first things you need to include in your real estate SEO strategy to increase your website visibility.
Create a Mobile-Friendly Real Estate Website
It’s no longer news that home buyers are constantly browsing about real estate on their mobile devices. According to the latest statistics, 89 percent of new home buyers use a mobile device to search during the house buying process.
Research by the National Association of REALTORS and Google shows that 68 percent of new home buyers utilize mobile applications at the beginning and throughout their research.
You might not have the best real estate website design, but you can make up for this by creating a mobile-friendly website with good loading speed.
Likewise, homebuyers are likely to use mobile real estate sites when at work, waiting for a bus or train, eating out, or staying at other people’s houses, according to the research.
In addition to contacting a broker, homebuyers use real estate websites to acquire directions to a property, compare features and pricing, locate a listing agent, read testimonials, and view videos about a property, among other things.
Last year Google changed its algorithm to rank mobile-friendly sites higher than those that aren’t designed for mobile. So consider this factor when working on your website.
Prioritize Using Local Keywords
To take advantage of the traffic opportunities that come with good SEO, you must focus on keyword phrases. When looking for a home in Springfield for example, most people would start by searching for a local keyword phrase, such as “Springfield real estate agent.”
These words should appear on pages throughout your site to help drive more real estate website traffic if you’re a realtor located at Springfield. You can incorporate the local real estate SEO keywords by working them into content that a prospective home buyer will find useful.
Include Testimonials and Feedback
More than 88 percent of consumers read online reviews and believe that they’re just as reliable as personal recommendations from friends and family. To increase the traffic to your real estate website, make sure that testimonials and reviews are prominently displayed on your web pages.
The reviews and testimonials you receive from your clients can be in the form of written reviews, case studies, or even video interviews. To get client reviews, you’ll need to put in some effort. Your marketing campaign should include earning positive reviews.
Engage your clients every time you conclude a sale by asking for their feedback. To make things easier for them, offer a phone call or email conversation. Many will agree to produce video testimonials if they’re highly enthusiastic.
Almost all buyers and sellers, assuming they’re satisfied with your services, should be willing to write you a few sentences about their experience working with your firm.
Posting on Social Networks
One significant real estate website tips is using social media networks like Facebook and Instagram as excellent marketing tools to drive traffic to your site. Create a Facebook business page for your real estate business if you haven’t already.
Business pages allow you to track your post analytics, including reactions, links clicked, comments, and more with the use of a Google Analytics account. Different social media posts can help your website gain social media attention.
Make use of your listings’ photo tours. Your followers will be more engaged if you use quality real estate pictures. Use Facebook as a means of sharing your blog’s links.
For maximum engagement and reach, you should offer a wide range of content that’ll help drive traffic to your site. There are many forms of content you can share each week, not just links to your site.
Email Marketing is a Great Way to Get
A strategic real estate website tips will become increasingly important as you continue to generate leads through blog posts and landing pages. Email may be used in a variety of ways to increase traffic to your website.
Incorporate real estate images and blog content into a weekly or monthly email newsletter. For your web pages to rank higher on search engines, you need to offer valuable information to your desired target audience.
SEO is very integral to the success of your website achieving online visibility and also bringing in leads for your business. A bad SEO strategy and practice is very harmful to your website.
It’d not only decrease your SERP ranking but also reduce your credibility in the sight of your clients and potential clients. If you want to drive traffic to your real estate website, start now to employ some of these tips, most of which don’t cost a lot of money.
You can also use paid online advertising through Google or Facebook, for example. But, if those costs are an issue, the tips shown above can help you drive traffic without breaking the budget.