How to Choose a Newswire Service: 9 Points to Consider

When you work with a newswire service, you’ll be able to send your press releases to a targeted audience of influencers, bloggers, social networks, journalists, and digital or traditional media outlets. 

Newswires are services that distribute your press releases. They operate by sending people’s press releases to subscribing news outlets and organizations. 

It can be difficult to figure out which is going to be the best newswire service for your needs. However, there are certain factors that you can consider to help you come up with a shortlist of useful newswire services. 

Are you interested in learning more? If you are, then keep on reading and we will take you through the top points to consider when you are choosing a newswire service. 


One of the most important factors in considering which newswire service to go with is pricing. Depending on the provider, you could end up paying only a few dollars or a few thousand. 

There is hardly ever one single price from a service. The cost of distributing a press release is going to depend on the scope of the release, extra features, and add-ons. 

You want to consider the price but also how easy it is to understand the service’s pricing plan. If the service has a confusing plan then they may be trying to trick you into spending more money. 

You can also find free or very cheap press release services but they are likely not going to be as comprehensive. 

Make sure to compare quotes between several different platforms. 

List of Outlets

How many news outlets does the service cover? This will include media outlets, aggregators, news content systems, and news sites.

This is also going to depend on the scope and price that you choose. More isn’t always the best option although it will likely boost your chances of getting covered.

Also, a lot of providers will offer you guaranteed placements. This can include major news platforms. 

Intended Audience

There are several different ways that you can segment your audience. you might want to consider international, national, regional, and local markets. You should also consider multicultural markets as well as specific industries.

Based on who you are trying to connect with, you want to figure out what the targeting options are of the newswire service that you want to use. 


Figure out which kind of additional services and features you would like to get from a newswire service. These extra features might include interactive and customizable content and also the ability to add multimedia to the press release. 

Most of the time, you are going to have to pay more for extra features. However, they are still worth considering because they can possibly add a new dimension to the press release. For example, you might want to choose a newswire service that lets you add photos and videos if you are writing about a specific product. 


It is always a good idea to go with a newswire service that has a strong support team. You should ask people who have used the service or look through reviews. Support can include general support related to the platform or support related to proofreading and editorial help.

Lastly, figure out how responsive the support team is. Look for a service that offers 24/7 support. 


What type of reporting will the provider offer will the service offer you. You should choose a newswire service that can help you quantify the success of your company’s promotional content and press release distribution strategy.

Reporting should come with the package of services. They should be able to provide you with action metrics and information so that you can learn about how effective your campaign is. 

Also, you should be able to know where the content appeared on the internet. You want to know which organizations are interested and how many interactions the press release got. 

Search Visibility

One of the main benefits of press release distribution has to be SEO visibility. If SEO visibility is something that you care a lot about then you should look for a newswire service that has a strong domain authority. This will increase the chances of you appearing on Google in front of the target audience. 

Reviews and Authority

Look for a newswire service that comes with a proven record of accomplishment with the media. They should have a reputation of being a place that displays valuable information and news.

What are customers and readers saying online about their experience with that specific platform?

User Experience (Ease of Use)

Finally, you want to pick a service that is easy to use and safe. This is especially true if you intend to distributing press releases often. If possible, give the platform a try yourself or pay attention to what reviewers are saying. 

The Importance of Knowing How to Choose a Newswire Service

Hopefully, after reading the above article, you now have a better idea of what you should look for when picking a newswire service. As we can see, there is a lot that you will need to consider. However, when you do the research and figure out exactly what you want, you will be able to maximize your return on investment and make the most of your press release. Are you looking for other helpful and interesting articles like this one? If you are, then make sure to check out the rest of our site today for more!

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