There are almost 32 million small businesses in the United States. Every day, that number grows.
Becoming an entrepreneur is easier than ever. New businesses, both local and online, are springing up at an incredible rate. If you want your company to thrive, you must invest in brand engagement strategies.
The more visible your business is, the more leads you’ll generate. In turn, you’ll make more successful sales conversions and build wealth and credibility in your company.
But how can you increase customer engagement with your brand? In a vast world of competition, how can you make your business stand out?
We’re here to answer those questions. Keep reading for five tips you need o know about increasing brand awareness.
1. Think About the Customer Experience
First, you need to put yourself in the shoes of the consumer. When you shop for products or services, what are you looking for in a company?
In essence, what you’re looking for is a positive customer experience. To provide this for your visitors, you need to invest in perfecting your website to make it more user-friendly. A user-friendly website:
- Loads quickly (on all types of devices)
- Is optimized for mobile devices (for speed and proper formatting)
- Is visually appealing, but not overstimulating
- Provides easy, intuitive navigation
- Provides an internal search option to find specific content
- And more
The easier it is to use your website and the more engaging your content is, the longer consumers will stick around. Inevitably, this results in more leads and more sales, thus, increasing your brand engagement.
2. Drive More Traffic to Your Website
Having a killer website is a must. However, you must also learn how to drive traffic to your site.
Unless a consumer is already familiar with your brand, no one is going to use the search bar to type in your actual website address. Instead, they’ll use a search engine to find specific information, products, or services.
The search engine optimization coding embedded in your pages will dictate whether or not they find your website based on these searches. SEO is an algorithm used to determine the relevancy of each webpage based on a keyword search. The higher your rank for each keyword or keyword phrase, the faster you’ll come up in search results.
To boost your brand engagement via SEO:
- Create a blog for your website and fill it full of relevant articles.
- Research and implement effective keywords based on your industry and location
- Register your website with Google My Business
- Get backlinks from other business websites and credible blogs
- Use multiple forms of media (photos, videos, etc.) embedded with SEO metadata
- Create descriptive, keyword-rich meta descriptions for each page.
As a business owner, no one expects you to also be an SEO expert. If you need help putting your website on the map, we recommend investing in SEO services. They can help you boost your brand awareness through organic searches.
3. Use Social Media to Increase Brand Engagement
One of the most important branding strategies involves learning how to use various social media platforms to your benefit. Recent studies show that more than 7 in 10 Americans are on social media. Between Facebook, Instagram, Youtube, Pinterest, Tik Tok, and Linked In, people use these apps multiple times a day.
If you want to optimize your customer engagement, you need to meet them on their playing field. Social media platforms are fantastic for expanding your influence and reaching new audiences. You can showcase your products and services and communicate with consumers.
Create content designed to be engaging. For example, run free giveaways where social media users are awarded points for following your page, liking your posts, sharing your content, and more. This will simultaneously improve your social media visibility while you attract new leads.
Additionally, increase the visibility of your creative marketing ideas by paying to boost your posts. You can pay the social media app to present your post on other users’ feeds, regardless of whether or not they follow you. You can dictate the demographics of consumers who see your ads based on location, gender, age, and more.
4. Use Flyers and Direct Mailing
While digital marketing certainly plays a large role in your brand engagement, don’t count out the traditional methods of advertising. These tried and true branding strategies have been generating leads for decades.
For example, direct mailing distributes your company flyers directly to consumers’ mailboxes. This is a sure-fire way to ensure your target audience is seeing your advertising content.
For the best results, use lenticular printing to make sure your flyer stands out and grabs attention. Click here to find out more about how it works.
5. Build Up Your Email List
When learning how to increase brand engagement, you must accept that most consumers won’t convert into customers the first time they see your products or services. While this does happen occasionally, it’s quite rare.
Most consumers will think about it for a while, conduct more research, and compare what you’re offering against your competitor. It is absolutely vital to remain relevant during this in-between time. That’s where email marketing comes in.
Email marketing is a way of reaching out to consumers who have already expressed an interest in your brand. When they joined your email list, they were saying “I like what you have to offer.”
Create an automatic email campaign designed to hype up your products or services while simultaneously building a stronger relationship with the consumer. Note, your emails must contain something of value, such as discounts, informative content, entertaining content, etc.
You can build an email list to boost your brand engagement through various incentives. Encourage people to subscribe to your email by offering a free product, a major discount, or exclusive online content. The more email subscribers you have, the better your brand awareness will be.
Want to Increase Your Brand Engagement?
If you’re looking to increase brand awareness and customer engagement, follow the five tips listed in this article. However, in the realm of marketing, we’ve only just brushed the surface. There is so much more to learn about brand engagement.
Learn more by looking through some of our other business articles. Our blog was created to help entrepreneurs thrive in the competitive business world. Don’t be shy, you’re welcome to stay as long as you’d like.