4 Top Lawyer Digital Marketing Strategies That Really Work

About 68% of law firms face pressure to increase revenue. They need to generate leads and clients on a consistent basis.

The old method of relying on referral business is too unpredictable, so they need to find marketing methods that produce a steady stream of clients.

If that sounds familiar, take a look at lawyer digital marketing. It’s a way to meet clients where they look for lawyers first – online through research and recommendations.

Are you ready to generate leads for your law firm on demand? Read on to discover the best law firm marketing strategies you can put into action today.

  1. Know Your Ideal Clients

Digital marketing for law firms starts with understanding your client. You need to know how they go about finding attorneys when they need them and position your law firm as the legal team they can rely on.

Research demographic and psychographic information about your ideal clients.

  1. Content Marketing

The law intimidates people. They get scared because they don’t understand the legal system. Your job is to put them at ease and give them peace of mind.

You can do that through content marketing. People will try to find out as much information as they can about the law.

For instance, if someone needs to file bankruptcy, they’ll want to know if it’s the right decision for them. They’ll do an online search to find the answer. A blog post that addresses that question builds trust.

You can apply that marketing strategy to your law firm’s specialization.

  1. Local Service Ads

You’re probably aware of pay-per-click ads that appear at the top of search results. Google rolled out local service ads, which appear above those pay-per-click ads.

Let’s say that someone searches for a personal injury lawyer near them. Local service ads feature a few attorneys with the “Google Screened” checkmark by their names.

This adds a ton of credibility and trustworthiness to your firm. It takes a little work to fill out your profile and qualify for the Google Screened designation.

You’ll end up with a highly effective ad campaign that outshines traditional pay-per-click ads.

  1. Always Ask for Client Reviews

You’re probably so used to asking for referrals that you forget to ask for another important piece after you represent a client.

Make asking for reviews part of the wrap-up process. Why is this so important? People search for attorneys online. They use reviews to evaluate attorneys and assess the quality of work.

If your law firm has dozens of positive online reviews from clients, that sends a signal to potential clients that your firm is worth contacting.

Lawyer Digital Marketing Tips

It’s hard to run a law firm and generate enough revenue to pay vendors and salaries. Investing in these lawyer digital marketing strategies ensures that you are in a position to generate leads on demand.

Don’t overlook the power of reviews and invest in areas where your ideal client is online. Your law firm will be positioned among the best law firms in the minds of potential clients.

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