Do you have a business page on Facebook? If not, it’s time to get one. Business pages allow you to connect with your customers, clients, and followers in an organized and consistent fashion. They also allow you to showcase your brand, products, and services to potential customers. 

A business page will help you achieve your marketing goals faster than if you go about them manually from different platforms. This article discusses four features of a Facebook banner you should know.

  1. Delivering Good Content

You’ve probably heard the old saying, “Don’t judge a book by its cover.” This is true when it comes to Facebook page banners. A banner that looks good on paper but delivers substandard content will deliver more of a negative impression than a positive. Your Facebook page banner should display high-quality images and relevant text that reflects your brand.

  1. Relevance and Visibility

Although you may have a Facebook page, it doesn’t mean other people will notice it. Your Facebook page banner should be as eye-catching as possible while making minimal noise. It should be noticed by your audience, not just your friends. A good way to achieve this is by using engaging and relatable images to your business.

For instance, you can put a picture of your company’s products in the page’s header rather than general images like logos or white backgrounds. The purpose of using images is to make the banner more appealing and guarantee that people will notice it, especially on desktop devices where everyone’s attention is busier than on smartphones.

  1. Optimization for Mobile Devices

Making sure people notice your Facebook page banner is important. However, ensuring they click on it and visit your website is equally as crucial. You can achieve this by optimizing your online pages for mobile devices when creating them so that you can rank well in search results for keywords such as “mobile friendly” or “mobile optimized pages.” You could also consider adding hashtags to your post for easy searches. They are important elements in digital marketing

  1. Avoid Overdoing It with Color Images

Using the same color scheme on your Facebook page and website may have the opposite effect you want. When choosing a background color on your Facebook page, try to avoid using very vivid colors that are too bright. 

You do not want your banner to look tacky and distracting; you must also remember that many people will be looking at it on their smartphones or desktop computers, where they are more likely to close their browser tabs when they don’t like something. If you are confused, choose a banner template with quality details.

The same applies to page headers, content, and text. Although there is no definitive answer regarding the number of colors, you should always go for less vivid colors like white, black, grey and silver for maximum effectiveness.

Conclusion

Social media marketing is becoming more popular every day. In fact, social media such as Facebook is one of the fastest-growing marketing channels out there today. 

To take advantage of this trend, you must establish a presence on different social networks and use the right banners. The right banners will make a difference in how your audience receives you.